The report serves as a great tool for marketers to catch up with the latest trends & topics and shape up their 2019 marketing strategy. Some highlights are:
BEAUTY & FASHION
Green formulas & eco-friendly packaging will get more attention. Cosmetics, skincare, clothing are used as a mean to express lifestyle.
COMMERCE
The awareness towards sustainability will grow. People care much more about mother Nature by choosing long-lasting, ethically-produced & environmental-friendly products. Influencer marketing continues to make a huge impact on the customer’s buying decision.
MIND & BODY
People care about their well-being more than ever and willing to pay for services that help them improve their lives. there will be a large demand for coaching, training, retreat & healthy foods as everyone craves for a better version of themselves, either spiritually or physically.
SCIENCE & TECHNOLOGY
The Internet of Things, new space race & digitalization will be in the spotlight. Consumers demand more powerful hardware, stronger graphics and a more realistic feel of the digital world.
Link to the report
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