Are you an active LinkedIn user?
Do you know LinkedIn provides a metric that measures your social selling efforts?
It is called Social Selling Index (SSI).
Your SSI measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships.
How to improve the 4 elements of LinkedIn social selling:
1. Establish your professional brand: Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.
2. Find the right people: Identify better prospects in less time using efficient search and research tools.
3. Engage with insights: Discover and share conversation-worthy updates to create and grow relationships.
4. Build relationships: Strengthen your network by connecting and establishing trust with decision makers.
Below is a screenshot of my SSI, taken today 30th November 2018. It was terrible several months ago, but I’ve been working to improve it.
What is your SSI score?
Share with me in the comments!
You can check your LinkedIn SSI score here.
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