The Internet Marketing Tree is a perfect metaphor to depict the core components of Online Marketing, their priorities and how they all fit together:
DEEP ROOTS
First, planting strong, deep roots in the form of Research, Strategy, Branding and Content. It is tempting to jump ahead to the later phases of a project, but like a tree that has a weak root structure, your marketing will not stand without a solid foundation to support it.
STURDY TRUNK
The roots support a sturdy trunk made up of good Web Design and Development. Just as a tree grows bigger and thicker over time, your website and web presence should be set up to do the same. The trunk is the core of the tree, just like a good website should be the core of your company’s marketing.
SPRAWLING BRANCHES
The branches of the tree are a perfect symbol for the tremendous range of opportunities that exist for you to promote and advertise yourself. From SEM to SMM, from Email to PR, etc., there is an ever growing number of categories and subcategories of promotional channels to exploit.
What is your Internet Marketing Tree?
Do you aim to plant a mighty oak or settle for a struggling bush?
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Source: Mainline Media
