Platform integrations from Google, for Marketers.
Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data.
https://marketingplatform.google.com/about/
By the way, Google Adwords is now re-branded as Google Ads!
